![]() This shows which similar artists are being played by your artists’ listeners. ![]() Try to mix it up with some of the bigger players in your genre to attract more followers, and some more up and coming to build new partnerships.įor the latter, keep a close eye on your Discover Weekly playlist. To attract lots of followers, you’ll need to mix your own catalog with releases from other artists and labels. If you become a trusted curator with many followers, this means more streams on your playlists, more streams for your artists, and more money for your label. It’s a fantastic way to promote the releases on your label, showcase the work of your signed artists, build your own loyal label following, forge relationships with potential new signings, and more. We go into lots of detail about how to find and pitch to these lists in our Spotify Playlist Guide.įor record labels, creating, curating and sharing playlists has many benefits. These can have tens of thousands of followers, offer lots more options for underground scenes, don’t offer the same restrictions on numbers of tracks you can pitch at one time, and can be highly influential when pitching to official Spotify lists. This will present a list of all the available artists and release, and a corresponding “Submit” button for each.Īnd don’t forget the importance of building up your own database of unofficial Spotify playlists. It’s still done from Spotify for Artists, but instead of electing the “Upcoming” tab, you click on “Your Roster”. The actual mechanism to pitch music is also slightly different for Artists and record labels. You could consider including this in the release contract, but with ever shifting schedules, it’s sometimes easier just to be open about this issue – after all it’s not in anybody’s interest to run into this kind of scheduling clash, so the best solution probably involves a bit of communication and shifting one or both releases as week or two in either direction. Naturally, this means you need to ensure that the artist does not have any other releases coming out on any other labels in the same time-frame – or at least that they are not being pitched to official Spotify playlists. We cover most of this in our Playlist Guide, but it’s important to reiterate one thing: only one track per artist can be pitched to official Spotify playlists at any one time. You can’t pitch music until you have created your label profile, certified it, and claimed the label profile with Spotify for Artists, but it’s worth planning it now. They are the new radio, introducing a global audience of millions to your label’s music and providing a huge streaming figure boost.
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